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The Brand Building Blueprint

Welcome

Welcome To The Brand Building Blueprint (1:37)
Housekeeping

Brand Strategy

Intro to Branding (9:36)
Branding vs. Marketing: What’s the Difference? (8:19)
Define your Target Audience (11:59)
Competitive Analysis (4:24)
Your Brand’s Personality (10:33)
Workshop - How to Use Your Worksheets (59:21)

Design Your Brand Identity

Canva Overview (12:32)
Color Psychology (12:54)
Create your Brand World (3:41)
Create Mood Boards (5:54)
Pick your Colors (5:26)
Choose On-Brand Photography (13:50)
Design your Logo - Part 1 (9:26)
Design your Logo - Part 2 (12:08)
Pick your Typefaces (10:36)
Create a Style Guide (7:55)
Design Social Media Graphics - Part 1 (9:25)
Design Social Media Graphics Part 2 (12:55)
Design Your Business Cards (7:53)
Design Your Flyer (5:59)

Prioritize Your Business Goals

Create a Marketing Plan (6:56)
Identify Sales Opportunities (6:03)
Operations Goals (6:00)

Your Brand’s Purpose

What’s Your Why? (10:02)
Write Your Backstory (7:41)

Clarify Your Message

Copywriting Fundamentals Part 1 (10:33)
Copywriting Fundamentals Part 2 (10:21)
Be The Coach (5:49)
Emphasize Benefits Not Features (10:55)
Highlight Pain Points (5:00)
Explain Your Process (4:16)
Create Your Call-To-Actions (4:52)
Writing Content (11:51)

Marketing Your Brand

Wireframe Your Website - Part 1 (9:26)
Wireframe Your Website - Part 2 (9:55)
Promoting Your Brand With Social Media (12:32)
Search Engine Optimization (SEO) Basics (10:13)
Sales Funnel Fundamentals (7:33)
How to Setup Your Facebook Meta Business Suite (6:33)
Facebook Ad Manager Walk Through (7:50)
Facebook Ad Targeting (12:33)
Launch Your Facebook/Instagram Ad (17:56)
Intro to Landing Pages (6:33)
Create a Landing Page in HubSpot (20:43)

BONUS

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