Burning Q’s that others have asked…
I’m fairly new to the concept of branding and I’m not sure where to start. I need a step-by-step recipe that will work for me. Will this program give me a 1-2-3 approach?
Yes! If you start from Module 1, you’ll be walked through the brand-building process. If you use the worksheets along the way, you’ll have clarity on where to go with your brand and build momentum as you move through the program.
I don’t know the difference between marketing and branding, do I need to take a beginner’s course before enrolling in this one?
Nope! The first Module explains the fundamentals so that you have a good foundation as you progress through the program.
Do I need special software that creates graphics to see results, like Adobe?
Nope. First off, remember that your graphics are not the entire brand. We go much deeper into strategy, and the graphics that you do create can be done in Canva. We suggest getting Canva Pro.
I’m not creative, will this work for me?
Yes. Creativity isn’t just for artists, and this isn’t a graphic design course — although there are some design decisions to be made in Module 2 (Brand Identity). But, we show you what to focus on and how to make solid decisions using theory and psychology.
Will the instructor be accessible to answer questions if I get stuck? I feel overwhelmed when it comes to branding.
If you joined with the Facebook group bonus, you can have your questions answered in the group so that you can keep moving forward through the program.
Couldn’t I just read a bunch of articles to learn more about branding?
Yes, you could. The problem is that branding can be a vague concept that will spin you in many directions, sending you into a rabbit hole of information. I’ve seen people get frustrated and give up. We cut through the jargon and show you EXACTLY how to build your brand.